What Are the Four General Characteristics That Influence Consumer Purchases
The perception of a color causes evaluation automatically by the person perceiving. Family life cycle exercises definite influence on consumer behaviour with regard to purchase of consumer goods. What Are The 5 Factors Influencing Consumer Behavior Therefore most of the purchases of durables jewellery and clothes takes place during post-harvest season and during festivals like Onam Pongal Diwali Idd Gudipadwa and Baisakhi. . The general model of color psychology relies on six basic principles. The evaluation process forces color-motivated behavior. Color can carry a specific meaning. Color usually exerts its influence automatically. Color meaning is either based in learned meaning or biologically innate meaning.